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Aveda

Aveda

Aveda

Aveda (pronounced ah-vay-da) was founded by Horst Rechelbacher in 1978. The legacy of Horst Rechelbacher extends far beyond the creation of Aveda, a pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.

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