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thecoopidea is set out to bridge the gap between aesthetic and necessity. The desire is to create something unique that led to the birth of a brand that is nifty, yet affordable.

In 2012, the brand gained much success with its first product named Jelly. Despite its cute name, there's no denying of the raw power it is capable of providing. Traditionally, a power adapter is not often seen on the table due to its physical constraint and awkward appearance. Yet the brand managed to transform it to become a part of the interior design. It became widely popular on an international level. In the following years, thecoopidea continued to be creative, expanding its product sectors from charging device to earphones.

In 2017, the brand launched the first True Wireless Bluetooth Earphones, BEANS, with the stylish and colorful appearance that attracted a lot of female fans. This product had a huge impact on the traditional male oriented earphone market at that time. After that, partnered with Sanrio, the limited edition BEANS x Hello Kitty Lifestyle Concept was snapped up within three months.

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