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SWY is an understated luxury fragrance brand established in 2014 in Hong Kong. The brand design concept is inspired by simple aesthetics – the ultimate form of sophistication. From the development of fragrance concepts to the end-user experience, the brand focuses on the refined details of scent layers. Each scent will interpret your complicated emotions at the moment. Scent is not valuable unless it connect with people. The brand hopes that its scents will recall your precious memory. This scent bridge builds close bonding between SWY and you.