M∙A∙C is the pioneering makeup authority for all since 1984 supporting people of All Ages, All Races, All Genders based on five pillars:
- M∙A∙C Artistry is a combination of unparalleled creativity with professional expertise. It drives constant experimentation, generates culture-shifting trends, and produces pioneering formulations, products, techniques and stores
- M∙A∙C lives, interprets and creates Culture. Since our founding, we have tapped into the worlds of art, fashion, music, and pop culture to create a conversation —and trends—larger than beauty.
- We give everyone their moment to shine. From our artists to M·A·C users on every block, we cultivate and empower our family of Communities and provide platforms to listen to and support their ideas.
- We conceive beauty as the expression of your personal style, emotions, and ideas in all their eclecticism. Our products, formulations, and tools are designed to give you the choices you need to explore your Individuality.
- With Viva Glam, M·A·C has always stood for Social Impact. Now is the time to address societal issues for a new generation. From fighting HIV/AIDS to defending the rights of women and the LGBTQ+ community, we stand up for all people.