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BORN FROM SCIENCE, MADE IN ICELAND.
They believe effective, transformative, truly hydrating skincare is not created by marketing departments, unpronounceable ingredients, expensive packaging, or outdated technology, but by cutting-edge science and a radically new approach.
The company was founded by 3 geneticists who spent 10 years developing a method for creating biorisk-free recombinant proteins in plants for use in medical research. They founded BIOEFFECT when they discovered a way to bio-engineer a plant-based replica of EGF, a naturally occurring human protein, in barley. This is BIOEFFECT EGF. Used by over 30% of Icelandic women since its launch in 2010, BIOEFFECT continues to astound users, regardless of age, gender, race or skin color.