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Avril is not just a brand of organic cosmetics. It fits into everyday life by drawing inspiration from a sure value: simplicity. But just because it wants to make it simple doesn't mean it wants to do less.
Organic is part of the brand's DNA. The certified organic cosmetics are approved by independent bodies that guarantee that formulas comply with the strict specifications of organic cosmetics, from raw materials to finished products.
Quality is one of Avril's major requirements. Easy application, color intensity, efficiency of the active ingredients, lasting, texture… It wants the products to perform as well as conventional products.
The brand's mission is to make organic cosmetics accessible to everyone. To achieve this, it reduces all marketing costs: no competition, no advertising…